About Jo

Jo Smith


Jo is passionate about development and learning to self coach and lives the techniques that she shares with her clients. Jo’s last corporate role was as HR Director of Arla Foods, Europe’s largest dairy company owning brands such as Lurpak, Anchor and Cravendale milk. Thus, working internationally and driving global performance became bread and butter to Jo.

Working with Jo

Unanimously, Jo’s clients describe her as a breath of fresh air who motivates them and enables them to drive home results and have great fun at the same time!

Jo’s methodology uses the best of academic research coupled with her years of pragmatic experience to quickly and easily help her clients to understand their true motivations and to take a helicopter view of what they are seeking to achieve.
Jo’s sessions are consistently challenging, stretching and energising. However, she always remains a pleasure to work with, with high energy and pragmatic techniques for delivering results focussed.

Fundamentally, Jo’s work enables motivated clients to have established clear goals and have fun, exceeding all expectations with their achievements.

Jo is an accredited Professional Executive Coach (AC) and holds both degree and post graduate qualifications. She is qualified to use a range of psychometric tools including the MBTI Steps 1 and 2, the 16PF, WAVE and Hogan leadership profile, TMSDI as well as a number of 360 degree feedback tools.